Data, Analytics and Reporting

Where others fear to tread, we go confidently.

At Group G we embrace the opportunity to dig into data. In fact, the more we do the better our marketing will perform for you. Everything we do is data-driven because reaching the right audience with the right message is by far the biggest factor in success.

Our data capabilities include:

Credit Bureau Data
List Acquisition
Data/Email Appends
Data Processing
Mail Files, NCOA, CASS
Analytics and Reporting
Modeling and Targeting
Campaign History
Portfolio Segmentation
Response Analysis
Financial Analysis
Ad Hoc Reporting
Daily File Processing
Custom Dashboards
Data Hosting

We have worked extensively with all 3 credit bureaus and know how to use their attributes to improve response and approval rates. In addition, we are an InfoUSA and USA Data reseller.

Group G Marketing Partners processes data in an enterprise-class data center that has SSAE16/ISAE SOC1 Type 2 and SOC2 Type 2 certifications, as well as ISO 27001 compliance through a partnership with Carderock Consulting. The system design, network, and policies/procedures were developed specifically with security in mind following PCI-DSS 3.0 requirements.