Data, Analytics and Reporting

Where others fear to tread, we go confidently.

At Group G we embrace the opportunity to dig into data. In fact, the more we do the better our marketing will perform for you. Everything we do is data-driven because reaching the right audience with the right message is by far the biggest factor in success.

Our data capabilities include:

  • Credit Bureau Data
  • List Acquisition
  • Data/Email Appends
  • Data Processing
  • Mail Files, NCOA, CASS
  • Analytics and Reporting
  • Modeling and Targeting
  • Campaign History
  • Portfolio Segmentation
  • Response Analysis
  • Financial Analysis
  • Ad Hoc Reporting
  • Daily File Processing
  • Custom Dashboards
  • Data Hosting

We have worked extensively with all 3 credit bureaus and know how to use their attributes to improve response and approval rates. In addition, we are an InfoUSA and USA Data reseller.

Group G Marketing Partners processes data in an enterprise-class data center that has SSAE16/ISAE SOC1 Type 2 and SOC2 Type 2 certifications, as well as ISO 27001 compliance through a partnership with Carderock Consulting. The system design, network, and policies/procedures were developed specifically with security in mind following PCI-DSS 3.0 requirements.


We look forward to hearing from you!